Your One-Stop Baby Planner for Everything Through Pregnancy and Postpartum
From choosing a gynae to surviving the 3am feeds, one dedicated Baby Planner gives new parents the joined-up support they need, right here in Singapore.
As featured on CNA · CNA938 · TheSmartLocal · Rice Media
Having a Baby Should Not Mean Figuring It All Out Alone
You have probably heard of wedding planners. Far fewer people have heard of baby planners, even though expecting parents arguably need one more. There are thousands of decisions to make before your baby even arrives: which gynae, which hospital, what to pack, what to buy and how to prepare your nursery. Then comes the round-the-clock work of caring for a newborn.
A Baby Planner gives you one steady point of contact through it all: part concierge, part coach and part experienced friend who has seen hundreds of families through the same stage you are in now.
One Baby Planner. All the Support You Need Through Pregnancy and Postpartum.
Most new parents in Singapore end up piecing support together themselves: a lactation consultant here, a sleep consultant there, a babywearing specialist for the carrier, and late-night Googling for everything else. A Baby Planner replaces all of that with one relationship that already understands your family, your baby and your preferences.
Hiring Separately
More hand-offs, more repeated explanations, more fragmented advice.
- Multiple consultants, multiple intake calls.
- You re-explain your situation every time.
- Advice can feel piecemeal, or even conflicting.
- Costs add up service by service.
- You still do the research and coordination yourself.
One Baby Planner
One relationship, one trusted point of contact, one joined-up plan.
- One relationship and one point of contact.
- She already knows your family, your baby and your priorities.
- Guidance stays joined up across every stage.
- One-stop, all-in-one concierge support.
- She does the legwork, and you make the call with confidence.
Everything You Need, Under One Roof
From your first pregnancy questions to toddler milestones, Baby Planner SG supports families with practical, personalised help that fits real life in Singapore.
Pregnancy Support
Get help choosing a gynae, picking a hospital, building your birth plan and preparing the nursery, plus private prenatal classes focused on real hands-on baby care skills.
Explore pregnancy support →Lactation Consulting
Support for oversupply, undersupply, engorgement, sore nipples, pumping and the sheer exhaustion that can come with feeding around the clock.
Explore lactation support →Stay-Out Confinement Nanny
Hands-on newborn help in the privacy of your home, without old-wives practices, so you can recover, rest and gain confidence at your own pace.
Explore confinement support →Personal Shopper Services
Skip the research rabbit hole and get expert, commission-free recommendations on prams, carriers and the baby essentials your family will actually use.
Explore personal shopper services →Baby Sleep Consulting
Get a sleep plan tailored to your baby and household, not a one-size-fits-all method, when bedtime feels unpredictable and you are running on fumes.
Explore baby sleep support →Baby-Led Weaning Support
Start solids with practical guidance, safe recipes and calm, confidence-building support, whether you prefer baby-led weaning or a blended approach.
Explore weaning support →Potty Training Consulting
Get a clear, judgment-free plan shaped around your child’s pace, your home set-up and your family routine, rather than a generic timeline.
Explore potty training support →Pocket Nanny
Your Baby Planner, in your pocket. Get real answers to real questions between sessions, any time you need quick reassurance or practical direction.
Explore Pocket Nanny support →Not Sure Where to Start? Tell Us Where You Are.
Every family starts somewhere different. Choose the option that feels most like your situation now for a quick pointer to the right support.
For families who are currently pregnant
Start with the support that helps you prepare calmly, buy wisely and feel more confident before birth.
- Private Prenatal ClassesHands-on preparation for life with a newborn, focused on practical care and real home routines.
- Personal Shopper ServicesGet equipped without overspending on products that do not fit your family’s lifestyle.
For families who are currently breastfeeding
Choose support that eases feeding pressure now, while also helping you think ahead to sleep, recovery and solids.
- Stay-Out Confinement NannyGuidance in your home so you learn exactly how to care for your newborn without sacrificing privacy.
- Lactation ConsultingSupport with regulating supply, easing pain and pumping more efficiently.
- Starting SolidsPractical help deciding how and when to introduce solids as your baby grows.
For families ready to explore the wider support available
If you are looking beyond the newborn stage, these are often the next areas where joined-up support makes a real difference.
- Baby Sleep ConsultingCustomised support for better sleep, for baby and for you.
- Care Arrangement ServicesPlan your return to work with more confidence and less guesswork.
- Potty Training ConsultingPrepare your child, your routine and your home environment with a clear plan.
Trusted by Singapore’s Parenting Community
Baby Planner SG’s founder, Yi Ling Teng, has been featured across Singapore media for pioneering one-stop baby planning support, from career-pivot stories and conversations on parenting without burnout to practical features on sleep and family life.
What Customers Say
Unlike many companies who only feature positive testimonials, we display all reviews, unedited and unfiltered.
“It felt like customised antenatal tuition at home. The practical tips on feeding, baby care and working around our space constraints were incredibly useful.”
“As first-time parents, we valued how practical and hands-on the session was. We learned swaddling, changing nappies and bathing baby in our own home set-up.”
“What I loved most was the non-judgmental, 100 per cent customised advice. It gave me a listening ear and practical suggestions instead of more information overload.”
“Sleep support was detailed, patient and clear. Understanding the rationale behind each step helped us follow through with confidence.”
“When I was struggling with exclusive pumping, the advice was practical, encouraging and genuinely helped me continue far longer than I expected.”
“The consultant prepared me for pregnancy, childbirth, soothing, bathing and solids. The strong follow-up and practical solutions made a real difference.”
Common Questions About Baby Planning in Singapore
What does a baby planner do?
A Baby Planner provides one-stop, personalised support across pregnancy and postpartum, from prenatal preparation and birth planning to lactation help, sleep consulting, confinement support, weaning and potty training. Think of it as a concierge for your parenting journey.
How is a baby planner different from a confinement nanny or lactation consultant?
Those specialists usually focus on one area. A Baby Planner can support your family across multiple areas within one relationship, keeping advice joined up instead of leaving you to manage several separate providers.
When should I contact a baby planner, during pregnancy or after birth?
Either can be the right time. Many families start during pregnancy to plan ahead, while others reach out postpartum when feeding, sleep or recovery becomes more challenging than expected.
Do I need to commit to a package, or can I book a single session?
You can book a single session or build a longer support plan. The concierge approach is meant to fit what your family actually needs, rather than forcing you into a rigid package.
What is Pocket Nanny?
Pocket Nanny is the AI-powered digital support companion from Baby Planner SG. It is designed to answer everyday parenting questions that come up between sessions, so support is still within reach when you need it most.
Ready for All the Support You Need Through Pregnancy and Postpartum?
Book a free chat to find out how a Baby Planner can help your family, or start with the free webinar below.
FREE Parenting Hacks Webinar for New Parents
Sign up for our free 1-hour webinar to learn five parenting hacks before your baby arrives.
Prefer to speak first? Book a free chat here.